CAREER
Freelance UX Writer & Content Designer: 2020-present
ATG Entertainment / Gumtree / Cemantica / Meta / Cynergy Bank / Thales / Orange Business Services / Deployflow / Teya / AI Foundry / DigitalWell
Content Design: app, website, UX copy style guide creation, full platform audit
Other UX: help guides, training decks.
Regular collaboration with design, product, engineering, brand and regulatory teams.
Freelance Tech Copywriter: 2017-present
Fitch Solutions / Verax / SAP Fioneer / Planet / Cemantica / Seenit /Adobe / Salesforce / LinkedIn / Kalyera / AuthSignal / Fluenccy / Enhalo / Cloud Conformity
• Led projects including content strategy, tone of voice development, case study operations and delivery, annual whitepaper development.
• Conducted industry research, competitor analysis and interviews and negotiations with stakeholders.
• Created content according to changing industry standards and regulations.
• Regular collaboration with marketing, product and leadership teams.
• Long form: blog articles, industry reports, case studies, eBooks, press releases.
• Short form: sales enablement material, nurture emails, ads, scripts.
Account Manager: 2011-2017
Zayo Group; Optimity; Dialogue Communications
Nurturing neglected and dissatisfied clients through close consultation with key stakeholders.
Proactively seeking new product knowledge and industry trends through independent research and maintaining strong internal and external relationships.
Accountable to revenue, GM and/or GP targets, and churn rates on monthly or quarterly basis.
SKILLS, TOOLS & PLATFORM KNOWLEDGE
Content Strategy: Content Audits, Information Architecture, Taxonomy, SEO content, Localisation Operations, Content Governance & Documentation
UX Writing: Tone of Voice, Microcopy, User Journeys, Error Messages, Onboarding, Accessibility
Design & Prototyping Tools: Figma, Sketch, Miro, Frontitude
Research: User Research, A/B Testing, Usability Testing, User Interviews, Bug Bash
Project Management: Jira, Confluence, Agile Methodologies
EDUCATION
Queen Mary, University of London, 2008-2011;
Journalism and Contemporary History (BA), 2:1
Watford Grammar School for Girls, 2000-2007;
A Levels: English Literature, Film Studies, History, Politics
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