Build and implement company’s first content design strategy for app and web to be rolled out globally.
Audit a 25-year-old platform and achieve consistency for loyalty and trust through a formal content strategy.
Audit the whole platform and create changes for smoother user journey that reflects the business and clients today.
Microcopy / Onboarding / Error Messages
Craft concise, user-centered copy for key user flows ready for MVP app.
Audit / Microcopy / Onboarding / Web
Conduct site audit for UK website and redesign content to improve consistency and reduce abandonment rate.
Build and iterate content strategy and website for FinTech start up using market research.
Build a new website following multiple acquisitions and launching a new brand identity.
Create concise copy and strong content strategy for an updated website.
Build a full microsite in response to an RFP using existing copy style guide and sales enablement language.